The Great Attraction: Supply Chain & Logistics Edition

So far, “The Great Retention” has been the topic of choice in HR in 2022. But, when it comes to the supply chain and logistics sectors, the conversation is now moving towards “The Great Attraction.”

Online retail has continued to expand post-pandemic, which has led to increasing demand for both the warehouse space and employees needed to satisfy demand.

At the same time, the pandemic also showed the vulnerability of supply chains, which means more organisations now maintain larger stock inventories, which in turn need more employees to handle.

The ability to meet consumer demands is what makes or breaks logistics companies. Therefore, access to skilled and motivated employees is crucial as e-commerce continues to fuel demand.

And, as the demand to recruit logistics workers continues to climb along with increased data, safety, and flexibility demands, it is crucial employers stay on top of the 5 trends currently dominating the supply chain and logistics industries:

1. Shortage of workers

The aviation layoff due to Covid travel restrictions are now creating a second wave of chaos, as consumer demand has far outstripped many the ability of many companies to handle increased passenger loads. Unforeseen consequences coming from reactions to change will continue to arise over the next months and years, which is why a strong employer brand, active recruitment strategies, and accurate competence maps are crucial for HR leaders that want to minimise disruption when change comes.

2. Competitive packages

Salary is no longer the key driver of recruitment. Flexibility and freedom are now of equal value to candidates looking for new roles. Many companies are taking steps to bake benefits packages and flexible shift planning into their core offerings, helping people to find work-life balance.

3. Scalability

Scaling happens in both directions, and it is the ability to successfully up – and down – that often determines the long-term health of any organization. Improved cross training, access to a temporary talent pool, and insightful workforce analytics are helping to build resilient workforces that can cope with change.

4. Upskilling and Reskilling

Alongside revamped recruitment processes, many companies now prioritise job training and upskilling in order to remain competitive in the future. For instance, a forklift certification program offered on-site will entice more candidates to apply and stay within the company.

5. Job fit

Culture is an on-trend topic, with culture fit a prerequisite for future employees. Culture, however, results from filling the right positions with the right candidates. Hire for job fit, as this improves employee retention rates and reduces the demand for new hires. A positive culture will follow.


With the surge of new technologies and rising demand, the logistics field is experiencing an exciting time for improvements in productivity and efficiency, in addition to showing that it has a lot to offer its workforce!

The future in numbers:

  • The logistics industry is predicted to grow by $77.28 billion from 2021 to 2025
  • We are likely to see a 60% increase in freight transport by 2050
  • We are on track for global talent shortage of 85 million workers by 2030