What no one tells you about buying an HR system

Hear from one of Europe's biggest retailers, Normal

8 OCTOBER 2025 | 10:30-12:00
COPENHAGEN ZOO

Join us live in Copenhagen to hear the challenges and success stories behind Normal’s HR system buying journey. In a candid fireside chat, we’ll explore how Normal approached everything, from aligning stakeholders to selecting the right vendor.

After this event, we will continue with our Autumn product launch event in the same venue. If you wish to stay on, simply select ‘Yes’ from the dropdown on the sign-up form. We hope to see you there as well!

Both events will be held in English as we are welcoming guests from both Sweden and Denmark.

AutumnLaunch-page-Sympa-Normal-DK

Morning event

10:30–12:15

Fireside chat: Buying an HR system

10:30 – 10:45 | Welcome Coffee & Pastries
Ease into the morning with coffee, pastries and chats with fellow HR experts.

10:45 – 11:30 | Fireside Chat: Buying and Implementing an HR System
Join IT director Jørgen Klüwer from Normal as he shares how the team approached vendor evaluation, internal buy-in and building a future-ready HR ecosystem with Sympa. The interview will be recorded.

11:30 – 12:15 | Networking & Lunch
Keep the conversation going and expand your HR network over a delicious lunch.

12:15 | Wrap-Up & End

Afternoon event

12.30-16.30

Sympa Autumn Launch event

You’re warmly welcome to stay for the afternoon part of our product launch event, just tick the box on the sign-up form if you’d like to join us.

12.30-13.00 | Welcome, coffee & snacks

13.00-13:40 | Sympa Autumn launch presentation
Be the first to discover what’s new this Autumn! The session will be livestreamed for our online audience.

13.45-14.30 | Pay Transparency in Denmark and Sweden
Explore how new legislation and cultural shifts are reshaping pay structures and transparency in the workplace. The session will be hosted by Magnus Drogell from Pihr.

14.30-15.15 | AI & HR: Beyond the Hype
AI is everywhere you look these days. Dramatic CEO announcements, AI-powered everything, mass layoffs. Join us in exploring HR’s role in an increasingly AI-driven world. Learn how to stay critical, challenge assumptions and bring your organisation real value. The session will be hosted by Thijs Stalenhoef from Sympa.

15.15-16.30 | Snacks & mingle